Offers and acceptance

It seems recently that insurance companies—reeling from the effects of their dismal economic performance and poor investments during the housing and credit boom of the early 2000's—are now tightening up and making terribly low settlement offers. 

The problem is, this only gets their insureds in trouble. I immediately am forced to file suit and take the insurance companies into court—along with their insureds. The insurance companies have to hire their own lawyers and their own lawyers (who are paid by the hour) make sure to bill the case into extinction until they finally agree to settle (on the day before trial) for the amount I originally demanded. It's a ridiculous business strategy and the same one that landed the insurance companies in the place they're in now. 

Here's some free business advice: Treat your customers (your insureds) well and do what they're paying you to do (protect them from lawsuits) by making reasonable settlement offers.